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” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.In fact, people over 50 are one of the fastest growing segments.

Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.She signed up for JDate, an online dating site for Jewish singles.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.

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